In the view of university administrators, McLuhanƵapp Monday night seminars on culture, technology and media had become more cult than curriculum. His exalted status as one of the great minds of the era had reached no higher than a cameo appearance in the Woody Allen movie, Annie Hall.
He wasn’t merely an academic observing the media. He had become a media star. That was unforgivable in university circles.
And then there was all that Catholic stuff — his musings on the effect of microphones on the liturgy, etc.
On his death at age 69, the university immediately closed McLuhanƵapp office and classroom in the coach house, which had become a centre of interdisciplinary studies in media. The administration mocked students who protested the move.
McLuhanƵapp son, Michael, recalls that his father endured more than his share of “academic jealousy.” There was, after McLuhanƵapp death, almost a campaign “trying to keep him from being taken seriously,” said Michael McLuhan.
At an event Oct. 13, the University of St. MichaelƵapp College emphatically reclaimed McLuhan and recognized his status as a towering figure in the 164-year history of the Catholic college, where McLuhan had been a faculty member since 1946.
Who wouldn’t want to be associated with the man who predicted the Internet 30 years before it happened?
The final rehabilitation of McLuhan at the school involves an exhibition on his life and work at the John M. Kelly Library of St. MichaelƵapp College, on display until Dec. 20. St. MichaelƵapp kicked the exhibition off by elevating René CeraƵapp interpretation of McLuhanƵapp thought in the painting Pied Pipers All — the canvas had once served as backdrop to McLuhanƵapp Monday night seminars at the coach house — to a central location on campus in the Canada Room of Brennan Hall.
Georgetown UniversityƵapp Paul Elie delivered a lecture on “The Makings of a Spirituality of Technology: Glenn Gould, Marshall McLuhan and ‘Electronic Participation’” after CeraƵapp painting was unveiled.
That there is a spirituality to McLuhanƵapp work should surprise no one.
“His faith was absolutely inextricable from who he was and what he did,” said Michael.